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随着新媒体不断崛起,传统媒体的发展环境日益紧张。怎样立足于新的媒介环境;怎样再度激发传统媒体的生命力,“媒介融合,共同发展”成为了新旧媒体都必须面对的课题。本文立足于传统纸媒发展,以传统纸媒运维微信为研究切入点,得出新旧媒体交锋“竞合”为王,传统纸媒微信平台运营具有优势和意义,但运维程式还有待完善的结论。以此,为“媒介融合”研究做第一步基础而细致的工作。
With the continuous rise of new media, the development environment of traditional media is increasingly tense. How to base itself on the new media environment; how to stimulate the vitality of traditional media once again, and “media convergence and common development” have become topics that the new media and the old media must face. Based on the traditional development of paper and media, this paper starts from the traditional paper-based WeChat operation and draws the conclusion that the competition between the old and the new media is the king, and the operation of the traditional paper WeChat platform has its advantages and significance. However, the operation and maintenance program needs to be improved in conclusion. In this way, we can do the first step of a detailed and meticulous work for the study of “Media Fusion”.