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基于层次分析法原理,文章提出了一种新的资源型文化产业竞争力评价方法。构建以资源价值、资源现状、产业规模、市场绩效、基础设施、社会条件、市场需求、相关产业共8个评价要素、29项评价指标的评价指标体系并设计度量方法,通过构造两两比较判断矩阵、求解矩阵最大特征根及其对应的特征向量、归一化处理和矩阵一致性检验等途径计算各评价因素的权重,最后用加权求和法量化文化产业竞争力高低,为评价不同地域的资源型文化产业竞争力提供了新途径。
Based on the principle of AHP, the paper presents a new evaluation method of resource-based cultural industry competitiveness. Construct evaluation index system of eight evaluation elements and 29 evaluation indexes based on resource value, resource status quo, industrial scale, market performance, infrastructure, social conditions, market demand and related industries, and design a measurement method, Matrix, the largest eigenvalue of the solution matrix and its corresponding eigenvectors, normalization and matrix consistency test and other ways to calculate the weight of each evaluation factor, and finally use weighted summation method to quantify the competitiveness of cultural industries, for the evaluation of different regions Resource-based cultural industries provide a new way for competitiveness.