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体育与旅游已逐渐成为当代全球文化的重要组成部分。国际旅游和体育活动在提高全球化进程,促进世界和平与繁荣方面作出了积极贡献。体育和旅游反映出正在快速变化的社会结构的价值、生活方式和亚文化。一些大型的体育比赛已经成为重要的国际旅游吸引物。而一些旅游中的休闲活动随着普及程度的提高,已成为正式的体育项目,例如沙滩排球和滑雪板运动已成为奥运会项目。旅游和体育对社会尤其是对经济的积极影响经常被误解或低估。缺乏理解的一个原因是缺乏可信的数据来反映体育和旅游活动的互动影响。体育和旅游是互相依赖的,它们有许多共同利益。
Sports and tourism have gradually become an important part of contemporary global culture. International tourism and sports activities have made positive contributions in enhancing the process of globalization and in promoting world peace and prosperity. Sports and tourism reflect the changing values, lifestyles and subcultures of rapidly changing social structures. Some large sports events have become important international tourism attractions. While some of the tourist leisure activities have become more and more popular, they have become formal sports items. For example, beach volleyball and snowboarding have become Olympic projects. The positive impact of tourism and sports on society, especially on the economy, is often misunderstood or underestimated. One reason for this lack of understanding is the lack of credible data to reflect the interactive effects of sports and tourism activities. Sports and tourism are interdependent and have many common interests.