从创建商誉的过程看,商誉具有整体性、依附性、专属性以及流变性等四方面的特性。与商誉的这四方面特性相适应,商誉与商标之间所呈现的是一种彼此独立但又交互影响的关系。本文认为尽管在某些情形下,商誉对于商标价值的形成、利用和保护发挥着举足轻重的作用,但其并非是决定商标权确立和保护的根本基础。 From the process of creating goodwill, goodwill has the characteristics of integrity, dependency, specialization and rhetoric. In accordance with the four characteristics of goodwill, the relationship between goodwill and trademark is an independent but interactive relationship. This paper argues that although goodwill plays a decisive role in the formation, utilization and protection of trademark value under certain circumstances, it is not the fundamental basis for determining the establishment and protection of trademark rights.