进入新的世纪,全球化浪潮日趋加速,新的技术日益驱动新的变革,新的产品层出不穷,消费者价值和满意越来越得到重视和强调,植根于市场经济大潮的企业如何更有效的把握消费者的需要,激发他们的购买动机,迅速提升自身的竞争势力,成为企业经营者殚精竭虑的关键和核心之所在,但是发现同出一个产业的企业市场表现、消费者评价、市场业绩却大相径庭,究竟是什么原因让经营者从同一点出发,却达到不同的彼岸呢?细加探究发 In the new century, the wave of globalization is accelerating. New technologies are increasingly driving new changes. New products emerge one after another. Consumer values ​​and satisfaction are increasingly being emphasized and emphasized. How effective are the enterprises rooted in the market economy tide? Grasping the needs of consumers, motivating their motivation to purchase and speeding up their own competitive forces have become the key and core of the business operators’ painstaking efforts. However, they find that the market performance, the consumer evaluation and the market performance of an enterprise with an industry are quite different , What is the reason for the operator from the same point of departure, but to reach a different side?