本文依据高校危机传播的四个阶段及特点,提出有针对性地采取必要的传播策略:危机潜伏期:以内部传播为主,培养危机意识;危机初发期:迅速反应,准确地传播信息;危机持续期:进一步掌握传播主动权,综合运用传播手段;危机消退期:有针对性地传播信息,将负面影响降到最低 Based on the four stages and characteristics of the crisis communication in colleges and universities, this paper proposes to adopt the necessary communication strategies in a targeted manner: Crisis latency: mainly internal dissemination, cultivating awareness of crisis; early crisis: rapid response and accurate dissemination of information; crisis Duration: to further grasp the initiative to disseminate the use of integrated means of communication; crisis subsided: disseminate information in a targeted manner to minimize the negative impact