宣传单是广告传播的一个常用媒体,但在当下快节奏的生活中,人们往往对宣传单有一些负面的情绪。大多数人在街上随手接了宣传单后匆匆一瞥就会扔掉,事后完全忘记宣传单的存在,这样的信息传播效果可想而知。近日,伦敦流浪宠物组织Battersea利用RFID技术,为宣传单广告找到了一个引起受众二次关注的好方法。在Battersea的广告宣传单中装有RFID芯片,受众在街上接过宣传单后很快就会经过与其相关的电子广告牌。广告诉求是为了鼓励更多的人去领养流浪狗,所以每当一个拿着宣传单的受众经过时,广告牌中就会出现一只狗狗跟着人的方向走,人走到哪 Flyers are a common medium for advertising, but in the fast-paced life of the moment, people tend to have some negative emotions about flyers. Most people throw away at a quick glimpse of leaflets in the street and completely forget the existence of leaflets afterwards. The effect of such information dissemination can be imagined. Recently, Battersea, a stray pet group in London, used RFID technology to find a good way for leaflets to attract secondary attention. Battersea’s advertising leaflets contained RFID chips, and the audience soon passed the electronic billboard associated with the leaflets in the street. Advertising appeal is to encourage more people to adopt stray dogs, so whenever a holding audience with the leaflets, the billboard will appear in the direction of a dog follow the people, where people go