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随着我国网民数量的高速增长,网络已经改变了我国社会舆论的生态环境,并形成了崭新的网络舆论场。在突发公共事件频发和网络媒介越来越深度介入的现阶段,如何认识、把握并有效引导网络舆情,维持社会和谐稳定,是各级地方政府面临的一个严峻挑战。一、部分地方政府网络舆论引导不当从近年来重大突发公共事件的网络舆论传播的特点和后果来看,当前我国一些地方政府存在着网络舆论引导不当的问题,突出表现为以下三个方面。
With the rapid growth of the number of Internet users in our country, the Internet has changed the ecological environment of public opinion in our country and has formed a brand new online public opinion field. At the present stage of frequent public emergencies and increasing involvement of online media, it is a severe challenge for local governments at all levels to understand and grasp and effectively guide online public opinions and maintain social harmony and stability. First, the improper guidance of public opinion on some parts of local government networks From the characteristics and consequences of the public opinion on public opinion in major public emergency events in recent years, some local governments in our country currently have the problem of misleading guidance by public opinion on the Internet and highlight the following three aspects.