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日本电通广告公司有数十年的经营历史,开始时只不过是一家仅有三五个人的小企业,经过几十年的风风雨雨,发展仍是十分缓慢。从20世纪60年代起,该公司由于经营得法,步上了迅速发展的轨道。到1973年,它的营业收入达2584亿日元,占了日本全国广告费用收入的1/4。从那时候起,电通广告公司登上了世界广告公司的首座。该公司成功的诀窍就是努力增加赢得顾客的砝码。
Japan’s Dentsu advertising company has decades of operating history, the beginning is only a small business with only 35 people, after decades of ups and downs, the development is still very slow. Since the 1960s, the company has embarked on a path of rapid growth because of its well-managed practices. By 1973, it had revenues of 258.4 billion yen, accounting for a quarter of Japan’s national advertising revenue. Since then, Dentsu Advertising has boarded the world’s first advertising agency. The trick for the company’s success is to work hard to increase the weight it takes to win customers.