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This month’s column highlights some key factors African companies should be aware of when doing business in China.We hope these tips will be useful in providing a basic understanding of China’s complex business environment and how to best navigate it.1.Geography matters–China is massive and diverse,which will affect your market-entry strategy and business partner selection.The interior provinces are inherently different from coastal provinces,
This month’s column highlights some key factors African companies should be aware of when doing business in China.We hope these tips will be useful to provide a basic understanding of China’s complex business environment and how to best navigate it.1.Geography matters-China is massive and diverse, which will affect your market-entry strategy and business partner selection.The interior provinces are inherently different from coastal provinces,