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自上世纪60～70年代起,“营销”成为企业/品牌影响消费者的最主要手段。“以客户为中心!”、“顾客是上帝!”、“一、顾客永远是对的;二、如果顾客真的错了,请参照第一条!”等格言成为很多企业的经营原则与营销理念(至少在书面上)。在1986年出版的营销圣经《营销战》中,阿尔·里斯与杰克·特劳特生动地提出“营销即战争!”、“在这场战争中,敌人就是竞争对手、而顾客就是要占领的阵地!”、“营销战是在头脑中进行的…,头脑就是战场”的理念。随着市场竞争的不断加剧,各个品牌都试图开展座谈会、深访、问卷访问等市场调
Since the 1960s and 1970s, “marketing” has become the most important means for enterprises / brands to influence consumers. “Customer-centric! ”, “Customer is God! ”, “First, the customer is always right; Second, if the customer is really wrong, please refer to the first!” Business Principles and Marketing Philosophy (at least in writing). In the Marketing Bible Marketing Campaign, published in 1986, Al Rees and Jack Trout vividly suggested that “marketing is war!”, “In this war, the enemy is the competitor and the customer is To occupy the position! ”, “ Marketing war is carried out in the mind ..., the mind is the battlefield ”concept. As the market competition continues to intensify, all brands are trying to carry out market surveys, deep visits, questionnaires and other market transfer