论文部分内容阅读
在当今科技发展日新月异的年代,许多古老的事物不可避免地面临着退出历史舞台的悲哀,这其中,蜡烛无疑是其中之一,它照明的功能早已被各式各样的灯具代替,成为一个渐渐远去的夕阳产业。但是,有一家公司却反其道而行之,将目光放在了小小的蜡烛身上,其敏锐地发现了小蜡烛中蕴藏的诗意与格调,并由此入手,为一个夕阳产业涂抹上了朝阳般灿烂的色彩。这家公司就是扬基蜡烛。创业之初,公司定位便很清晰,蜡烛只是一个载体,公司要出售的是一种高品质的
In today’s rapidly changing era of science and technology, many ancient things inevitably face the sadness of exiting the stage of history, of which the candle is undoubtedly one of them, its lighting function has long been replaced by a wide range of lamps, as a gradual Far away from the sunset industry. However, one company took the opposite direction and focused on a small candle. It keenly discovered the poetic and style contained in a small candle and started to paint a sunset industry Sun-like brilliant colors. The company is Yankee Candle. The beginning of the venture, the company is very clear positioning, the candle is just a carrier, the company to sell is a high-quality