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常言说,看书看皮,看报看题,这句话说明一个好的标题可以产生强烈的视觉效果,吸引读者的眼球,刺激读者的阅读欲望。而从某种意义上说,一个标题有两种功能,一是体现文章的精彩度,一是刺激视线,激发阅读欲。那么细细体味“刺激视线,激发阅读欲”这一功能,就不难得出这样一个结论:视觉效果的强弱,决定着读者对报纸的取舍。办现代报纸应当注重包装,注重视觉效果,这是因为快节奏的生活,决定着人们在接触报纸的一瞬间,是否有感观的刺激,来调动他的眼球,吸引他的注意力。如果有这样的效果,他才有可能留意,才有可能产生阅读兴趣,才有可能去阅读,否则,他就会觉得可有可无,无所谓。有效的包装,强烈的视觉效果无论
As the saying goes, read the book to see the skin, read the newspaper title, this sentence shows a good title can produce a strong visual effect, to attract the reader’s eye to stimulate the reader’s reading desire. In a sense, a title has two functions, one is to reflect the wonderfulness of the article, the other is to stimulate the sight and stimulate reading desire. Slim taste “stimulate sight, stimulate reading desire” this function, it is not hard to come to such a conclusion: the strength of visual effects, determines the reader’s choice of the newspaper. Modern newspapers should focus on packaging, focusing on visual effects, this is because fast-paced life determines the people in contact with the newspaper moment, whether there is a sense of sensory stimulation to mobilize his attention and attract his attention. If there is such an effect, he may not be aware of it before it is possible to produce reading interest before it is possible to read it. Otherwise, he will feel dispensable and does not matter. Effective packaging, no strong visual effects