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在西藏开展藏族题材电影的传播调查与研究,了解传播渠道,摸清传播效果,对于“西藏形象”的重塑和传播,维护民族团结和西藏稳定,以及开发和利用西藏影视资源,都具有十分重要的现实意义。本文以拉萨市为调查基地,以其四大影城的观众为调查对象,通过随机填写调查问卷的方法,以期从不同层面获得藏族题材电影在拉萨传播较为准确客观的数据,进而分析研究藏族题材电影在西藏拉萨的传播效果。
Investigate and study the spread of Tibetan film in Tibet, understand the channels of communication, find out the effect of communication, reshape and spread the image of Tibet, safeguard the unity of ethnic groups and stability in Tibet, and develop and make use of Tibet’s film and television resources Has very important practical significance. Taking Lhasa as the survey base and the audiences of the four major cinemas as the survey objects, this paper obtains the accurate and objective data of Tibetan films from different aspects by randomly filling in the questionnaire, and then analyzes the Tibetan subjects Spread of film in Lhasa, Tibet.