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新世纪美国互联网对传统的媒体业产生了巨大的冲击。为了应对互联网的挑战 ,美国媒体业纷纷采取了利用数字式信息技术手段实现革新 ,在互联网上建立网站 ,开展行业内兼并 ,与电脑业合并或合作的对策。互联网与媒体业通过兼并、联合达到了双赢效果 ,在同行业的竞争中产生了巨大的优势 ,联合成为了美国媒体业发展的潮流 ,今后这一趋势将更为明显。大媒体时代正一步一步朝我们走来 ,处在成长阶段的中国媒体业与网络业只有认清这一趋势 ,才能在未来的竞争中立于不败之地。
The new century, the United States Internet has a huge impact on the traditional media industry. In response to the challenge of the Internet, the U.S. media industry have taken measures to make innovations by using digital information technology, establishing websites on the Internet, merging in the industry, and merging or cooperating with the computer industry. Internet and media industries have achieved a win-win result through mergers and alliances and have brought tremendous advantages in the competition of the same industry. Union has become the trend of the development of the U.S. media industry. This trend will become more obvious in the future. The era of big media is moving step by step toward us. Only by recognizing this trend in the growth stage of the Chinese media industry and online industry can they remain invincible in the future competition.