随着新技术、新媒体的广泛应用,特别是互联网衍生的微博、微信等自媒体的日益强大,以传统媒体为代表的和以自媒体为代表的两个舆论场的客观存在已是不争的事实。这两大舆论场相互交集,相互渗透,相互攻防,相互影响和左右的现状已人所共知。如何有效地统筹把握两个舆论场,正确地影响和引导社会舆论(包括网络舆论),关键在于能否打通这两个舆论场之间的隔阂,使之相互融 With the wide application of new technologies and new media, especially the growing popularity of Internet-derived Weibo and WeChat from the media, the objective existence of the two media fields represented by traditional media and self-media is indisputable fact. These two major public opinion fields are well known for their mutual interaction, mutual infiltration, mutual attack and defense, mutual influence and the current situation. How to effectively master the two public opinion fields and correctly influence and guide social public opinion (including public opinion on the Internet) depends on whether we can get through the barriers between the two public opinion fields and melt them together