未来的市场竞争,将是核心竞争力的竞争。随着我国的入世,房地产企业面临着严峻的考验。通过对我国房地产企业核心竞争力的界定和分析,根据我国房地产企业的现状,提出了培育房地产企业核心竞争力的一些对策,以便对我国房地产企业有所启示。 Future market competition will be the core competitiveness of the competition. As China’s accession to the WTO, real estate companies are facing a severe test. Through the definition and analysis of the core competitiveness of real estate enterprises in our country, according to the status quo of real estate enterprises in our country, some countermeasures to cultivate the core competitiveness of real estate enterprises are put forward so as to give some enlightenment to the real estate enterprises in our country.