论文部分内容阅读
案例教学的实战性、启发性能够培养学生理论联系实际的能力使之成为高职市场营销教学中热门教学方法。从市场营销教学中运用案例教学的必要性谈起,探讨了案例教学法在高职院校市场营销教学中的应用。
The practicality and enlightenment of case teaching can cultivate the students’ ability of combining theory with practice and make them become the hot teaching method in the higher vocational marketing teaching. From the necessity of using case teaching in marketing teaching, this article discusses the application of case teaching method in marketing teaching in higher vocational colleges.