当前,越来越多的综艺娱乐节目出现在电视荧屏上,而且已经形成“市场化”的趋势,观众成为了电视节目的“消费者”,而电视节目这种精神文化产品能否占有市场,还得听“消费者”的。所以,电视节目如果想获得高收视率和高美誉度,不但要迎合观众的收视喜好,还要能够引领观众收 At present, more and more variety entertainment shows on television screens, and has become a “market-oriented” trend, the audience has become the “consumer” of television programs, and television programs such spiritual and cultural products can occupy the market, Have to listen to “consumers.” Therefore, if you want to achieve high ratings and high reputation TV shows, not only to meet the audience’s viewing preferences, but also be able to lead the audience