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我国目前的区域旅游商品市场旅游商品的提供者数量众多、产品差别化很低、市场进出入壁垒也很低,是接近于完全竞争的市场结构的,但它的效率却很低。区域旅游商品的开发经营不仅能丰富区域旅游经济的内容,使许多地方特色产品彰显其多功能性,进而提高了区域旅游的附加值,并且可以提升整个区域旅游产业的发展水平,所以应该考虑建立区域旅游商品开发的合理体系。
At present, the number of suppliers of tourism products in the regional tourism product market in our country is numerous, the product differentiation is very low, the barriers to entry and exit in the market are also very low, and the market structure is close to that of a perfectly competitive market, but its efficiency is very low. The development and management of regional tourism commodities can not only enrich the content of regional tourism economy and make many local specialty products demonstrate their versatility, thus increasing the added value of regional tourism and enhancing the development of tourism industry in the whole region, so the establishment of regional tourism products should be considered Regional tourism product development and reasonable system.