本文结合档案部门的社交媒体实践和项目组前期调查,重点从突出文化性质、增加趣味成分、拓宽互动渠道、丰富表现形式、把握发布节奏、兼顾个性需求和善于借力营销七个方面探讨档案部门运用社交媒体开展文化传承的微观对策。 Based on the social media practice of archives department and the previous investigation of the project team, this article focuses on the exploration of archives departments from seven aspects: highlighting the cultural properties, increasing the interesting components, broadening the channels of interaction, enriching the forms of expression, grasping the pace of release, balancing individual needs and being good at leveraging marketing Micro Countermeasures of Carrying on Cultural Inheritance with Social Media.