在经济发展的主旋律下,作为周边产业的广告市场也随着经济的发展而日益扩大,招贴设计作为广告的一个载体也逐渐被人们所重视。高职院校广告专业学生在面对着竞争激烈的就业压力,学好这样一门专业性、综合性强的功课是非常必要的。本文的主旨在于如何让学生学到的不只是一本书、一门功课,而是掌握一种技术、一个谋生手段。 Under the theme of economic development, the advertising market as a peripheral industry is also expanding with the development of economy. As a carrier of advertisements, poster design has also gradually been taken seriously by people. Advertising students in vocational colleges in the face of highly competitive employment pressure to learn such a professional, comprehensive and strong homework is very necessary. The main point of this article is how to make students not only learn a book, a homework, but also master a technology and a means to make a living.