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近两年,国产电视剧没有出现像《渴望》《雍正王朝》《大宅门》《亮剑》《士兵突击》《潜伏》那样的“现象级”作品,原因就在于电视剧供给侧造就了“明星薪酬畸高”(1),却没有大力推动原创剧本的诞生,使许多电视剧脱离了生活,无法满足人民群众丰富的精神需求。在文化产业激烈竞争的今天,要将“投资拉动为基础,原创驱动为主导,经济效益为归宿”的供给侧改革落到实处,就要站在广大观众的角度,尊重需求侧普遍的审美向往,回
In the past two years, domestic TV series did not show “phenomenal” works like “Longing”, “Grand Palace”, “Bright Sword,” “Soldier Assault,” “Lurking.” The reason is that the drama supply side has created a “star Exorbitant pay ”(1), but did not vigorously promote the birth of the original script, so many TV shows out of life, can not meet the rich spiritual needs of the people. In today’s fierce competition in the cultural industry, it is imperative to stand on a broad-based audience and respect the demand-side in a reform of supply-side reform based on “investment-driven, original-driven and economic-based return” Aesthetical yearning, back