药品流向对于制药企业来说,近乎生存的命脉。根据药品流向,制药企业可以调整市场销售和生产的策略,而营销终端的管理更是在以终端为王的快速消费品市场中占有举足轻重的地位。在这方面,国内的制药企业都展开了哪些行动?又取得了哪些收获?终端掌控一直是医药行业很头痛的问题。制药业历经多年的高速发展,已逐步形成遍布全国的一、二、三级经销商的行销机构。随着药企整个营销体系的膨胀和扩张,由于缺少相应的营销信息系统的支持,总部无法准确 The flow of drugs for the pharmaceutical companies, almost lifelong lifeline. According to the flow of medicines, pharmaceutical companies can adjust their marketing and production strategies, and the management of the marketing terminals is playing a decisive role in the terminal-driven fast-moving consumer goods market. In this regard, what actions have been taken by domestic pharmaceutical companies and what gains have been made? Terminal control has always been a headache for the pharmaceutical industry. After years of rapid development, the pharmaceutical industry has gradually formed the marketing agencies of the first, second and third tier distributors all over the country. With the expansion and expansion of the entire marketing system of pharmaceutical enterprises, due to the lack of corresponding marketing information system support, the headquarters can not be accurate