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随着经济和科学技术的快速发展,数字化时代已然到来。人类的认知水平已经不再局限于单一的语言符号,随之兴起的是多模态符号的共同使用。本研究基于系统功能语言学的多模态话语分析来揭示益达木糖醇广告是如何同时使用多种符号以及这样使用的整体意义。
With the rapid economic and scientific and technological development, the digital era has come. The level of human cognition is no longer confined to a single linguistic sign, but the common use of multimodal symbols arises with it. Based on multi-modal discourse analysis of systemic functional linguistics, this study explores how multiple symbols can be used at the same time by the benefits of xylitol advertising and the overall meaning of such use.