作为正逐渐成为社会主流消费力量的90后,他们被越来越多的行业锁定为核心目标受众。何种形式的品牌信息更为他们所接受,什么样的媒体可以实现有效触达成为营销人们所关心的问题。益普索Ipsos于上月发布的《90后公共出行和触媒习惯白皮书》,为这一问题提供了关键性的参考——90后的生活由最主要关键词“约”所占据。约饭、约唱、约逛街、约剧、约跑、约开黑……在90后无所不约的 As they are gradually becoming mainstream consumers, they are locked in more and more industries as their core target audiences. What form of brand information more acceptable to them, what kind of media can achieve effective reach has become a concern of marketing people. The Ipsos Ipsos White Paper on Post-90s Public Trips and Catalyst Practices released last month provided a key reference on this issue - the post-90s life was dominated by the key word “about”. About rice, about singing, about shopping, about drama, about running, about black ... ... after 90 contract