传统行销的AIDA模式告诉我们,一个产品要经历从客户关注、引起兴趣、产生认同、引起购买意愿四个阶段,才能从企业过渡到用户手中。因此,一般的市场推广策略也都是针对这一过程进行所制定的。从初期的制定价格、选择渠道,到后期的投放广告、促销活动, The AIDA model of traditional marketing tells us that a product goes through the four stages of customer attention, arousing interest, generating approval, and provoking purchase intention, in order to make the transition from the enterprise to the user. Therefore, the general marketing strategy is also formulated for this process. From the initial formulation of prices, select channels, to the late delivery of ads, promotions,