随着市场经济的发展,对自然人尤其是名人的形象因素进行商业化利用的现象随处可见。对形象权的法律属性,学界看法不一。本文对这些观点进行分析并提出了相关见解,即应该将形象权定位为人格权之一种。形象权的民法保护从长远来看,需要从立法论的角度制定人格权法或者民法典以确立形象权的人格权地位,从近期来看,可以通过体系解释、扩张解释等解释方法适用《侵权责任法》第2条和第15条的规定。 With the development of market economy, the phenomenon of commercial utilization of the image elements of natural persons, especially celebrities, can be seen everywhere. The legal nature of the right to the image of the academic community varies. This article analyzes these opinions and puts forward some relevant opinions, that is, one should regard the right of image as one of personal right. In the long run, it is necessary to formulate personal right or civil code from the perspective of legislation to establish the right status of personality. In the short term, it is possible to apply the “right of infringement” through interpretation methods such as system explanation and expansionary explanation Article 2 and Article 15 of the Law on Responsibility.