随着现代信息技术的发展以及互联网的普及,电子商务的崛起帮助许多企业显著提升了经济效益,并成为了促进经济发展的核心动力。但是其也对企业的财务管理产生了极大的冲击,以往的财务管理模式已经难以跟上信息时代的步伐了,财务管理模式的创新已迫在眉睫。本文首先分析了电子商务对企业财务管理的影响,然后探讨了电子商务时代下企业财务管理中存在的问题,最后研究了创新企业财务管理模式的对策。 With the development of modern information technology and the popularity of the Internet, the rise of e-commerce has helped many companies significantly increase their economic efficiency, and has become a core driving force for economic development. However, it also has a great impact on the financial management of the company. The past financial management model has been difficult to keep up with the pace of the information age, and the innovation of the financial management model is imminent. This article first analyzes the impact of e-commerce on enterprise financial management, then discusses the problems in the enterprise financial management under the e-commerce era, and finally studies the countermeasures for innovative enterprise financial management.