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内容资源是出版机构在行业内立足的根本,互联网技术的广泛应用对内容本身提出了更高的要求。文章结合中华医学电子音像出版社和科学出版社在医学教育类产品信息化探索道路上的一些经验,针对“互联网+”环境下医学教育类产品开发的内容资源建设,提出了充分利用存量资源、以增量资源赋予存量资源新的生命力、组织和策划增量资源、用户自定义生成内容(UGC)管理与利用等建议。
Content resources are the basic foothold of publishing agencies in the industry. The wide application of Internet technology puts forward higher requirements on the content itself. In this paper, we combine the experience of China Medical Electronics Audiovisual Press and Science Press on the exploration of medical education product informatization. In view of the construction of content resources of medical education product under the condition of “Internet + ”, Resources, incremental resources to give new vitality of stock resources, organizational and planning incremental resources, user-generated content (UGC) management and utilization of recommendations.