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旅游市场营销是推动旅游蓬勃发展的有力手段,合理有效地对旅游市场开展营销工作无疑有助于我国旅游市场的开拓以及旅游业的繁荣,然而,我国旅游市场营销中却存在一些不容忽视的问题,这将成为制约我国旅游业繁荣发展的重要因素。本文主要从旅游市场营销的基本内涵与主要特点着手,结合我国旅游市场营销的现状,简要分析了我国旅游市场营销当中存在的问题,并提出了相应的解决策略,希望能够有助于我国旅游市场营销的有序开展,助推我国旅游事业蓬勃发展。
Tourism marketing is a powerful means to promote the vigorous development of tourism. It is undoubtedly helpful to the development of tourism market in our country and the prosperity of tourism industry. However, there are some problems which can not be neglected in the tourism marketing of our country This will become an important factor restricting the prosperity and development of China’s tourism industry. This article mainly from the basic connotation and main characteristics of tourism marketing, combined with the status quo of tourism marketing in our country, briefly analyzes the existing problems in the marketing of tourism in our country, and puts forward the corresponding solutions, hoping to help our tourism market Marketing in an orderly manner, boosting the vigorous development of China’s tourism industry.