随着不同国家之间经济贸易往来更为频繁,经济全球化也日趋常态化。由于跨国企业可有效实现资源高效配置,因此日益受到许多国家的重视。而跨国企业在发展中,必须采取有效的战略管理,才能在激烈的市场竞争中获得优势,保持竞争力。日本跨国企业虽然在发展中遭遇到很多障碍,然而也运用了一系列先进的战略管理手段,从而保持着持续发展。 With more frequent economic and trade exchanges between different countries, economic globalization is increasingly normalized. Because multinational corporations can effectively allocate resources efficiently, they are increasingly valued by many countries. In the course of development, multinational companies must adopt effective strategic management in order to gain advantages in fierce market competition and maintain their competitiveness. Although Japanese multinational companies have encountered many obstacles in their development, they have also used a series of advanced strategic management tools to maintain sustainable development.