按消费心理行为细分保险市场贺峻峰（中国投资发展促进会）人们会发现，在人口因素和其它因素大体相同的不同消费者当中，对于保险的态度的差异、可能导致保险需求的不同。这就是消费心理行为的区别。按消费者的购买心理行为细分保险市场，包括社会阶层、生活方式、购买时... Breakdown of the insurance market by consumer psychology He Junfeng (China Association for the Advancement of Investment) People will find that differences in attitudes towards insurance among different consumers with similar demographic and other factors may result in different insurance needs. This is the difference between consumer psychology behavior. Break down the insurance market according to the psychological behavior of consumers, including social class, lifestyle, when buying ...