电视剧《大宅门》热播的效应,正在使“同仁堂”持续受益,而且连带地使“东阿阿胶”也搭了个便车。“东阿阿胶”在《大宅门》余音袅袅之际,请斯琴高娃在电视广告中亮相。她以酷似电视剧中的造型、神情、腔调(唤起受众对电视剧中其角色的记忆,产生心理暗示效果),煞有介事地推荐“东阿阿胶”。广告虽然花了250万,但销售业绩显示,这个250万花得值。以一部文学作品或电视剧作为传播媒介,通过受众对剧情的兴趣接受产品价值,以此来实现营销目标的手法,业界通常称为 The effect of the hit TV series “Dazhaimen” is continuing to benefit “Tong Ren Tang,” and it has also taken a ride to “Dong Ejiao”. “Dong Ejiao” At the time of the “Da Zhai Men” Yu Yuyin, Siqin Gaowa was asked to appear in television commercials. She resembles the styling, look, and tone of the TV series (inducing the audience’s memory of their roles in the TV drama, producing psychological implications). Although the advertising spent 2.5 million, but sales show that this 2.5 million flower value. Using a literary or television drama as the medium of communication to receive product value through the audience’s interest in the story, to achieve marketing objectives, the industry generally refers to