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斯坦福大学商学院教授麦克米兰说,在经济理论极大丰富,有点让人目不暇接、无所适从的时候,大家却集体忽略了对市场的关注和阐释。他认为,市场在不断的演进过程中,这种动力大部分是自发的。面对这个变动不居的市场,不断更新我们头脑中的市场观念,无疑是必要和迫切的。他的《重新发现市场》一书正是要唤起人们对市场的关注。麦克米兰认为,使得一个市场成为成熟有效的交易场所,必然包含五个基本要素:信息对称、诚信、完全竞争、产权得到适当保护和合理解决产品的外部性问题。无疑从古至今这些要素都在
Stanford University Business School Professor MacMillan said that in the extremely rich economic theory, a bit dizzying, know what to do, we have collectively ignored the attention and interpretation of the market. He believes that the market in the continuous evolution of the process, most of this power is spontaneous. In the face of this volatile market, it is undoubtedly necessary and urgent to continuously update the market concepts in our minds. His book Rediscovery Market is just about to arouse people’s attention to the market. MacMillan believes that to make a market a mature and effective trading place, it must contain five basic elements: information symmetry, honesty and complete competition, proper protection of property rights and reasonable solution to the issue of product externalities. No doubt these elements have existed since ancient times