党的十四大提出建立社会主义市场经济体制的目标,给广播电视带来了进行深层体制改革的历史契机。这里要提出的问题是,社会主义的广播电视,在作为党和政府喉舌,为建立社会主义市场经济服务的同时,也应在社会功能上将自己纳入整个市场经济系统运行的轨道,使自身能形成更强的再生产能力。产生出更高的传播效率,对社会生活起到更广、更深的影响。这既是一个全新的理论思路,也是一个相当实际的现实命题。随着市场经济的发展,对这个问题进行理论说明已经是时候了,在实践上也是一个必然的发展趋势。 The 14th National Congress of the Communist Party of China set forth the goal of establishing a socialist market economic system and brought a historic opportunity for radio and television to carry out in-depth institutional reforms. The issue to be raised here is that, while serving as the mouthpiece of the party and the government and serving the socialist market economy, socialist radio and television should integrate itself into the operation of the entire market economy system in the social function so that its own energy To form a stronger ability to reproduce. Produce higher transmission efficiency and play a broader and deeper impact on social life. This is not only a brand new theoretical train of thought, but also a very realistic realistic proposition. With the development of market economy, it is time to make theoretical explanations on this issue, which is also an inevitable trend of development in practice.