商业模式创新是企业经营的永恒话题。在电力市场改革背景下,电网企业经营模式的客户价值主张、盈利模式、企业资源和能力等三要素与市场的要求相差甚远应当尽快转变,其途径就是将市场经济与电力的特殊属性、互联网思维相结合,通过布局延伸服务、掌控渠道和拓展领域三方面的努力,建立起以客户为中心具备高附加值的营销模式。 Business model innovation is the eternal topic of business management. In the context of electricity market reform, the three major elements of the customer value proposition, profit model, enterprise resources and capabilities of the power grid business model should differ from the requirements of the market as soon as possible. The way is to combine the market economy with the special attributes of power, the Internet The combination of thinking, through the layout extension service, control of the channel and expand the field of efforts in three areas, to establish a customer-centric with high added value of the marketing model.