“站在客户的角度来看此理念我们是很认同的,没有传播效果的媒体生命力是有限的,但此效果应是不仅仅目标消费者能接触到品牌信息,而且在情感上不能给消费者一种压抑感,消费者是乐于接受此媒体的。”“通过回忆率评估指标能让广告主选择有效的媒体组合,从而达到其所预期的传播效果,并在关键的时候影响消费者。” “We are agreeing to this concept from a customer’s point of view. Media vitality that does not spread the effects is limited, but the effect should be that not only do the target consumers have access to brand information, but also emotionally to consumers A sense of oppression that consumers are receptive to. ”“ Memories of recall metrics enable advertisers to choose an effective media mix to achieve the desired communication effect and impact consumers at a critical time. ”