晋人陆机的《文赋》中有两句诗:“石蕴玉而山辉,水怀珠而川媚。”新闻的标题可谓石中之玉、水底之珠,被称作新闻的“眼睛”。标题是现代新闻不可分割的一部分,是新闻信息最先进入受众视野、为受众所接受的必经通道,是新闻发生作用的起始点。随着信息时代的来临,现代新闻业高速发展,大众传媒的竞争日益激烈,新闻标题在新闻信息传播过程中的作用越来越重要。 There are two verses of Jin Lu by Jin Wen: “Shi Yunyu and Shan Hui, Shuibuzhu and Chuanmei.” The headline of the news can be described as the jade of the stone and the bead of the underwater, which is called the “ ”eye". The title is an integral part of modern news, the first news information to enter the audience’s visual field, the accepted channel for the audience, is the starting point for news. With the advent of the information age, the rapid development of modern journalism and the increasingly fierce competition in the mass media, the role of news headlines in the dissemination of news and information has become increasingly important.