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2012年中国的省级卫视如果以广告创收10亿和20亿两条线划分,那么20亿以上的有三家卫视:湖南、江苏、浙江。在15亿左右的卫视今年应该也有三家:东方、安徽、山东。在10亿及10亿以下,就是其他的20多家省级卫视,中国的省级卫视大体上就是这样一个格局。从网络影响力来看,今年山东卫视的网络影响力经历了一个快速提升的阶段,中国传媒大学电视网络影响力课题组作出结论:山东卫视的网络影响力已经排到第五位。同样的,广告创收山东卫视今年也在第五、第六位。再看收视率,2012年央视索福瑞所有城市网、全国网以及29省网,从元旦至今山东卫视都位列第三。所
In 2012, if China’s provincial-level satellite TV set a revenue of 1 billion yuan and 2 billion yuan from its two branches, there are three satellite TV stations above 2 billion yuan: Hunan, Jiangsu and Zhejiang. About 1.5 billion TV stations this year there should be three: the East, Anhui, Shandong. In the 1 billion and 1 billion below, is the other more than 20 provincial satellite TV, China’s provincial satellite TV is generally such a pattern. From the network influence point of view, Shandong Satellite TV network influence this year has experienced a stage of rapid improvement, Communication University of China TV network influence group concluded: Shandong Satellite TV’s network influence has been ranked fifth. Similarly, advertising revenue Shandong Satellite TV this year is also the fifth, sixth place. Look at the ratings, in 2012 CCTV Suofu Rui all urban network, national network and 29 provincial network, from Shandong New Year’s Day has been ranked third. The