笔者曾随中国广告代表团前往美国进行了为期近一个月的学习和考察,亲身领略了这个世界上最发达国家广告业的发展水平。虽然是在美国东西海岸间走马观花,但所到之处仍强烈地感受到西方企业在营销观念和广告创意上的确比我们技高一筹。屏幕服务屏幕上显示的信息是“等候时间:65分钟”。在美国许 I went to the United States with Chinese advertising delegation for a period of nearly a month of study and study, personal experience of the world’s most developed countries in the advertising industry’s level of development. Although it is in the United States between the east and west coast, but wherever he went there is still a strong feeling that Western companies in marketing concepts and advertising creative indeed superior to us. The information displayed on the Screen Services screen is “Waiting Time: 65 minutes.” In the United States