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互联网的迅速发展,使得越来越多的大学生广泛地应用网络。网络舆情是以网络为载体或者平台的社会舆情。依托信息网络技术发展而来的网络舆情,其体现形式主要有论坛、博客、电子邮件、聚合新闻等,并且具有随意性、开放性、交互性等特点。分析把握网络舆情的形成和发展规律,着重从网络舆情监管、预警、汇集、分析、处置等方面探索并建构其工作机制,对于促进高校文化信息领域等方面的工作,显得十分必要。
The rapid development of the Internet makes more and more college students widely use the Internet. Internet public opinion is based on the network as a carrier or platform of social public opinion. Relying on the development of information network technology network public opinion, its manifestations are mainly forums, blogs, e-mail, aggregate news, and has the characteristics of arbitrariness, openness, interactivity and so on. It is necessary to analyze and grasp the law of the formation and development of online public opinions, and to explore and construct its working mechanism from the aspects of supervision, early warning, collection, analysis and disposal of online public opinion, which is very necessary for promoting the field of cultural information in colleges and universities.