CI是英文Corporate Identity的缩写,意为“企业识别”或“团体个性”,包括企业理念识别MI、企业行为识别BI和企业视觉识别VI三大识别系统。 CI作为企业营销发展战略和新的管理企业的方法,在美、日、欧企业向全球扩张的过程中发挥出巨大效应。眼下,国内企业纷纷导入CI。在研究和启动CI工程时,我们不难发现.CI战略与我国企业思想政治工作之间,有着诸多相似之处,在实践中可以使二者有机结合。 在目前我国企业重组过程中,一个企业要实现宏大的远景目标,也需要重新进行战略定位,需要从战略上探寻到一条具有长期效应,能够提高资源利用率,有别于竞争对手的经营之路。CI战略就是谋求良好形象与信誉的商战决胜战略。因此,CI进入中国并迅 CI is the abbreviation of English Corporate Identity, which means “corporate identity” or “group personality”. It includes three major recognition systems: Enterprise Idea Recognition MI, Enterprise Behavior Recognition BI and Enterprise Visual Identity VI. As a marketing strategy and a new way to manage a business, CI has played a huge role in the global expansion of US, Japan and European companies. Right now, domestic enterprises have imported CI. When we study and start the CI project, it is not difficult to find out that there are many similarities between the CI strategy and the ideological and political work in our country, which can combine the two in practice. In the process of reorganization of enterprises in our country, an enterprise needs to achieve its ambitious goal and need to re-establish strategic positioning. It is necessary to find a long-term effect from the strategy that can improve the utilization rate of resources and differentiate it from its competitors . CI strategy is to seek a good image and credibility of the business strategy of winning. Therefore, CI entered China and quickly