一、概念营销的基本特征(一)创造需求,引导消费如果消费者的潜在需求没有被挖掘出来的话,是无法形成现实购买力的。概念营销的一大特征就是通过推出某一特定概念,展现产品的核心价值,从而把消费者的潜在需求引导出来,甚至达到创造需求的境界。 First, the basic characteristics of the concept of marketing (A) to create demand and guide consumption If the potential demand of consumers is not tapped out, it is unable to form a real purchasing power. A major feature of concept marketing is the introduction of a specific concept to show the core value of the product so as to guide the potential needs of consumers and even reach the realm of creating demand.