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随着移动媒体技术的诞生和普及,图形图像技术的发展与革新,移动媒体受到越来越多的企业青睐,尤其是动画形式在新产品的服务推广和宣传上应用越来越多。除了要求创作者放弃传统的制作工具以外,还要将美术与设计功底、视听语言的运用技能和精湛的计算机水平三种能力融为一体。本文就多种动画技术在移动媒体平台上的应用进行了比较和研究。
With the birth and popularization of mobile media technology and the development and innovation of graphics and graphics technology, mobile media is favored by more and more enterprises. In particular, the application of animation in the service promotion and promotion of new products is more and more applied. In addition to requiring creators to abandon their traditional production tools, they also integrate the three abilities of art and design, audio-visual language skills and superb computer skills. This article compares and studies the applications of multiple animation technologies on mobile media platforms.