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运用迈克尔·波特企业经营战略理论 ,借鉴国外航空公司实施服务营销基本战略的具体做法 ,探讨了航空公司的市场定位 ,对我国航空公司提出了相应的建议及策略。
Using the theory of business strategy of Michael Porter, drawing lessons from the specific practices of foreign airlines in implementing the basic strategy of service marketing, this paper discusses the market positioning of airlines and puts forward the corresponding suggestions and tactics to our airlines.