论文部分内容阅读
随着2012“双十一”电商大促已基本落下帷幕,淘宝天猫全网191亿的交易额创造了中国电商行业日销售的一个新记录。这再次验证了电商消费人群在中国的强大力量。中国社会结构中,主流消费人群仍然是中低端收人人群,即淘宝天猫的主要用户,双十一近200亿的交易无疑多数由他们贡献。过去十年这也是中国互联网的一个永恒话题,大部分成功的互联网公司,其产品的核心用户都是中低端人群,电子商务和网络游戏尤为明显。今年的“双十一”能够如此火爆,并不仅仅是因
With the 2012 “double eleven” electricity supplier big promotion has basically come to an end, the transaction volume of the entire network of Taobao Lynx 191 billion has created a new record of sales of China’s electricity supplier industry day. This once again verifies the power of e-commerce consumer groups in China. China’s social structure, the mainstream consumer groups are still low-income people, that is, the main users of Taobao Lynx, double-eleven nearly 20 billion transactions undoubtedly contributed by most of them. In the past ten years, this is also an eternal topic in China’s Internet. Most successful Internet companies have low-end users as core users of their products, especially for e-commerce and online games. This year’s “double eleven” can be so hot, not just because of