创新型营销的动力来源于营销利益的诱惑。在一个阶段里面,当销售需要创新才能开辟新路时,我们对于创新的理解思路是否局限在技术、战术与战略上面,而忽视了对销售中市场环节的关注,而市场环节的民间力量有着无限的创新空间,而这个空间的存在使我们改变创新路子有了新的支撑,这 The driving force of innovative marketing comes from the temptation of marketing interests. In one stage, when sales need to innovate to open up new roads, our understanding of innovation is confined to technology, tactics and strategy, while neglecting the concerns of sales in the market, and the civil power in the market has unlimited Of the innovation space, and the existence of this space allows us to change the path of innovation with new support, which