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随着我国经济的发展,旅游业已经成为中国经济发展的重要支撑性产业。伴随着旅游产业的爆炸性拓展,游客们的需求日益增加。为了满足广大游多样化的客需求,更好地促进旅游这一新兴的产业的长足发展,人们对旅游产品的营销组合研究提上日程。有效的营销组合将成为旅游产品顺利进入市场并且占据市场的推动力。本文将从旅游产品营销的产品、价格、渠道、促销这四大要素谈起,论述旅游产品的营销组合策略。
With the development of our economy, tourism has become an important supportive industry for China’s economic development. With the explosive expansion of tourism industry, tourists are increasingly in demand. In order to meet the needs of a wide range of tourists and better promote the rapid development of this emerging industry, people put forward the research on the marketing mix of tourism products. An effective marketing mix will be the driving force behind the successful entry of travel products into the market. This article will talk about the four major elements of tourism product marketing, such as product, price, channel and promotion, and discuss the marketing combination strategy of tourism product.