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“As a well-known saying in the classic Ancient Chinese book The Book of Changes goes, ‘As heaven maintains vigor through movements, a gentle man should constantly strive for self-perfection. As earth’s condition is receptive devotion, a gentle man should hold the outer world with broad mind.’ _ e Chinese name of I-SKY Group just derived from the quotation. _ at’s what I believe and that’s the belief of I-SKY.” Aira To, chairwoman of I-SKY Group told the reporter when asked about the meaning of the Company.
I-SKY Group now is one of the successful developers in Hong Kong of residential properties. _ e Group’s long-standing policy is to continuously enhance quality and introduce innovations and initiatives to cater to changing needs and trends in the property market, with the aim of bringing quality living to the customers.
I-SKY group is also a leading corporation which operates other core businesses in Hong Kong: lands and premises agency, premises renovation, interior design, aesthetic medicine, jewelry, entertainment, investments and others.
For such a diversifi ed corporation, it would be a little hard for you to believe that the founder actually was a woman teacher before. But it is true. Aira To created a miracle with her experience.
From a teacher to the founder of I-SKY
Having been engaged in teaching for more than a decade, in 2002, Aira To, at the invitation of a friend, began to set foot in the property fi eld and created Kellett Properties Limited. For almost 4 years, she operated Kellett Properties Limited while at the same time was still committed to her education cause. It was never an easy job to do so. When the reporter asked her what difficulties she encountered in founding and running the company, she told the reporter that it was very hard to do the two jobs at the same time. She nearly had to handle all the things including accounting, purchasing, as well as legal aff airs and besides she never neglected her students. “Yes, very tired. But I never thought to give up. I learned a lot in those 4 years. But the most important thing for me was to hold on no matter how hard it was. Seeing I-SKY growing bigger and bigger, I could not describe that kind of happiness. And in 2006, I had to quit my teaching work since I found that I really had not enough time to take care of my students and I had to make a choice between the two causes I love.”
With her extraordinary courage and wisdom, Aira developed I-SKY Property to a diversifi ed I-SKY Group. T e Group’s core business is the development of property for sale and investment. T e Group also has complementary operations in the following property related fields: interior design, premises renovation, furniture retailing, and property agency. The Group also has investments in: logging, mining, natural resources, aesthetic medicine, jewelry and entertainment throughout Hong Kong, Kowloon and New Territories Area. What’s more, Aira’s vision is not confi ned to the local area and the mainland China, but on the contrary she has a global vision. She fl ied to Papua New Guinea herself to search for business opportunities. And now the Skywalker Global Resources Limited in the family of I-Sky Group, which mainly deals in mining natural resources and woodland, hotels and property development, now owns Maimai woodland, twice of the area of Hong Kong, in Papua New Guinea. Now members of the I-SKY Group include Kellett Properties Limited, Skyriver Group Holding Limited, Astro Skywalker Development Limited, Skywalker Construction and Decoration Limited, I-SKY Design Limited, I-SKY Beauty, I-SKY Entertainment Limited, Aira Jewllery Limited, Kaki-iki Associates Limited (PNG), Skywalker Global Resources Limited (PNG), I-SKY Global Resources Limited(PNG) and I-SKY Natural Resources Limited (PNG).
It is really admirable for a young woman to develop such a large scale diversifi ed group in local area and overseas from scratch within only a few years.
Starting from Kellett Properties Limited
As mentioned above, Aira started her business from property development. I-SKY Group endeavored to develop property business. Kellett Properties Limited and Astro Skywalker Development Limited, is engaged in developing property project in Hong Kong and New Territories Area, while Skyriver Group Holding Limited is committed to expand in the property market and develop real estate in mainland Chi-
na. Meanwhile, Skywalker Construction and Decoration Company Limited and I-SKY Design Limited carry on building decoration projects, providing professional interior design and decoration service for the customers.
Aira told the reporter, “at the beginning, we just conduct the basic property development. The customers were very satisfi ed with our project and thought the house we built were welldesigned and high quality. And some of them asked me whether we provide interior design and property management service and they would trust our service as same as our building. So it encouraged me to decide to start providing these services.” Now I-SKY could provide seamless comfort and convenience to residents. Facilities ensuring that the customers’ day-to-day requirements are met without having to set foot outside the residence.
Residents will enjoy premium 24-hour professional security and royal management services which take the chores in good hands. T e comprehensive range of services leaves the customers more time to enjoy the fi ner things in life. T e manage- ment company will provide a range of relaxation activities, which may be changed if necessary, in accordance with residents’ interests and requirements.
The quality projects and all-round & considerate service won Aira great success in the field of property development and management. However, Aira was never content with what she had achieved, but kept improving her capability and tried to tap new opportunities for further development. In 2006, Aira cooperated with Dr. Michael to establish I-SKY Beauty, providing professional aesthetic medicine service for customers and helping more people restoring self-confi dence through a better appearance.
I-SKY Beauty standing out on professional service
In recent years, aesthetic medicine is increasingly popular and the aesthetic medicine centers have mushroomed overnight, intensifying the competition in the fi eld. However, I-SKY Beauty had won much trust of many customers over only one year since its establishment. Aira and Dr. Michael (Ren Zhenxiong is his Chinese name) both believed that I-SKY Beauty could not achieve all the success without providing professional service.
Dr. Michael graduated from the University of Newcastle in the UK in 1989, obtaining the bachelor degree for medicine and surgery. In 1990, he began to work for Mary Hospital after back to Hong Kong. And three years later, Michael went to the UK for further education, obtaining diploma for dermatology, and then opened his own dermatology clinic. 10 years ago, aesthetic medicine was not popular yet, but then Michael already set up Medicine and Phototherapy Beauty Center, which both engaged in aesthetic medicine and diagnosis& treatment for dermatology patients. And then in 2006, there was the birth of I-SKY Beauty with joint effort of Aira and Dr. Michael. Weathering through the financial tsunami, the number of customers did not fall but instead kept rising.
In order to enrich application experience, I-SKY Beauty led the industry to purchase laser instrument used for aesthetic medicine. On the other hand, Dr. Michael kept learning the newest aesthetic medicine knowledge from those famous aesthetic medicine centers in the US, South Korea and T ailand etc. and tried to learn more about the latest development of medical instrument and application by attending some aesthetic medicine related seminars in Hong Kong and foreign countries. I-SKY Beauty gradually took the leading position in the industry.
“With the development of aesthetic medicine, more and more aesthetic medicine centers sprung up, there would be increasingly fierce competition and only the fi ttest could survive.” said Aira. “I trust Dr.Michael’s medical skill. He has great popularity in our customers. And I-SKY Beauty also keep providing training course for the staff so that I-SKY Beauty could provide better service for our customers. T at’s the magic key for I-SKY Beauty to win in the market.”
Aira told the reporter that at present at present the 2/3 of the customers were female and 1/3 were male and some were professionals such as doctors, layers, etc, and there are also housewives. “I feel happy to make people feel more confi dent by providing our service for them. T at’s also one reason for me to choose to set foot into this fi eld.”
“More blessed to give than to receive”
“T e bigger the company is, the more responsibilities it must shoulder.” Aira told the reporter.
I-SKY Group created many job opportunities and absorbed many professionals such as doctors, layers, architects, designers, aesthetic medicine practitioners etc. Besides, it also provided many job opportunities for construction workers. I-SKY Group also purchased large quantities of building materials, aesthetic medical products as well as instruments, which stimulated the development of retailing industry in Hong Kong and drove the economic development of Hong Kong.
Apart from creating jobs and driving the local development, I-SKY Group, through its subsidiary Skywalker Global Resources Limited, invested in Papua New Guinea, and provided many job opportunities for residents there. And Skywalker not only introduced the advanced management knowhow and medical technologies into Papua New Guinea, but also founded schools, clinics and churches, helping the locals to improve their life quality and create a better future.
Aira told the reported that she always felt happy when the customers told her that they love the houses her company built and when she saw the customers found confi dence again after walking out of I-SKY Beauty.
Aira To has been stressing the corporate social responsibilities in her I-SKY Group. Aira thought that she was very lucky to found I-SKY Group and earn so much money. “As God favors me and my company so much, so I have the responsibility and capability to help others. As an old Chinese saying goes, it is more blessed to give than to receive. It is indeed true.” Aira said.
As a committed corporate citizen, I-SKY Group has been actively involved in various voluntary services, community programmes, fund-raising and green activities as well as art and culture events over the years. As well as providing manpower and cash donations, the Group goes the extra mile to help charity organisations promote their meaningful causes by off ering its vast marketing expertise; I-SKY also had donated money to schools and nursing homes.
In recognition of its signifi cant contribution to the charities, the Group has received many awards from the sponsored charity organizations during the years. It had been awarded the most social responsible company for donation of millions of HK dollars.
“I really hoped to provide more quality products and service for the people. For me, it is not any more the issue of earning money, it also means social responsibilities. And I feel the responsibilities are heavier with the development of the company. I want to keep developing I-SKY and then I can help more people. I-SKY would not stop the steps for further development. Just like the unlimited skyline, I-SKY just would keep growing and contributing to the happiness of more people.” said Aira.